A refreshed logo with a modern look and vibrant new colors.

In celebration of its 60th anniversary, United Flour Mill Public Company Limited (UFM) — Thailand’s first wheat flour manufacturer and the producer behind some of the country’s most trusted brands such as White Swan, Kite, Fan Flour, Red Lotus, and many others — has embarked on an exciting brand evolution.

UFM has introduced a refreshed corporate logo featuring a more modern design and contemporary color palette, while retaining the iconic wheat symbol that represents its heritage. This initiative reflects the company’s ongoing commitment to innovating and delivering products that meet the needs of consumers across all generations.

As part of this brand refresh, UFM has also redesigned its product packaging under a concept that strengthens brand recognition. The new design features the updated logo along with a commemorative 60th anniversary emblem, enhancing visibility and memorability on shelf. Additionally, a QR code has been added to the back of the packaging, allowing customers to conveniently access updated recipes and useful baking content — a feature aimed at supporting today’s digital-first consumers.

UFM is continuing this effort across additional product categories and will be rolling out further packaging improvements and marketing initiatives throughout this year and the next.